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SED Group Milwaukee

SED GROUP is a Milwaukee-based hospitality management company that has been operating for nearly a decade. Founded by friends Aaron Gersonde and Andrei Mikhail, the company owns and operates several popular dining establishments and venues in the Milwaukee area. 


From Hotel Madrid, a Spanish-inspired downtown venue to Dons Diner, a speakeasy hidden behind the storefront of a TV repair shop, SED is responsible for some of the most popular hospitality experiences in Milwaukee.   


SED Group is known for its commitment to sustainability, community involvement, and providing unique and creative dining experiences.

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