SED GROUP
SED is a Milwaukee-based hospitality group with nearly decade of experience in the industry. The group's preferred venue is the historic 100-year-old Hotel Madrid cream city venue, which is home to Milwaukee's popular Movida restaurant. Additionally, the SED Group owns and operates Don's TV and Repair Speakeasy. Hidden behind the storefront of “Tv and Repair”, Don’s speakeasy serves up the smash burgers, boozy shakes, and flapjacks that made this once diner a neighborhood classic.
venues
Unforgettable events in Milwaukee's iconic downtown
In 2023, SED group launched a complete renovation and expansion of it's downtown cream city venue Hotel Madrid.
With seating for 500 guests, two kitchens, two bars, three dining rooms, a second floor rooftop patio, and Movida's restaurant's all day dining services, SED group provides the perfect backdrop for any event.
For smaller groups and more casual celebrations, SED continues to provide the most unique venue experience in Milwaukee with Don's Tv and Repair Speakeasy.
dining
Join us for a meal, leave with a memorable experience
Within the brick of the historic 100 year old Hotel Madrid, SED group has been operating Movida restaurant for nearly a decade. First introducing the city to the food and drink of Spain, Movida restaurant continues to be a destination for Milwaukee and out of town diners alike
Following the launch of Movida restaurant, and hidden behind the storefront of “Tv and Repair”, SED group introduced Milwaukee to Don’s speakeasy. Open daily, Don's serves up the smash burgers and boozy shakes that made this once diner an everlasting neighborhood classic.
